Shimrit Marom

I grew up across Europe in a diplomatic family, learning early how to listen, adapt, and appreciate diverse perspectives. This upbringing shaped my curiosity, cultural sensitivity, and ability to connect across boundaries—qualities that define my leadership today.

After serving in the IDF Spokesperson’s Unit, I earned a degree in Industrial Engineering and Management, drawn to the mix of analytical thinking, structured execution, and the challenge of making things work better. During my studies, I worked at HP Indigo, analyzing data and providing insights to the Business Intelligence team. Early in my career, I advanced through several consulting firms. At Orantech (now Abra), I was PMO on complex technology projects for Mizrahi Bank’s information systems division, gaining hands-on experience in digital transformation. At Blackblot, a product management consultancy known for its high standards, I served as Director of Marketing. These experiences helped me find my sweet spot: the intersection of strategy, marketing, processes, systems, and leadership.

Today, as Vice President of Marketing and a close partner to the CEO, I lead across multiple disciplines—marketing, business applications, corporate responsibility, and data analysis—helping steer the company toward growth, digital transformation, and alignment. I manage a dedicated team of MarCom and MarTech professionals, oversee Sales Operations, and collaborate with subcontractor partners and subsidiary teams worldwide. Our “Glocal” approach—blending global strategy with local execution—has shaped our market presence across diverse regions.

Over the years, I’ve managed marketing budgets of up to $2 million annually. What drives me most is turning vision into action—through clarity, collaboration, and momentum.

Outside of work, I’m a proud mom of two, a dedicated yoga and mindfulness enthusiast, and someone who finds joy in the kitchen. I’m inspired by the pursuit of balance: between leadership, family, and personal growth.